Commercialtvcreal estatecommercialluxury
Warsaw Realty — TVC
A 30-second television commercial for a premium Warsaw property developer targeting the luxury segment.
ClientWarsaw Realty Group
Year2024
01 — Task
Create a high-end TV spot that positions Warsaw Realty Group as the premium choice for discerning buyers.
02 — Solution
Cinematic one-take concept: a single, seamless camera move through a model apartment revealing the lifestyle the development offers.
03 — Result
Aired on TVN and Polsat. Property enquiries increased 22% in the broadcast quarter.
Process
- 01
Concept development and client workshops
- 02
Set dressing and prop sourcing
- 03
Technical rehearsals for the continuous shot
- 04
Post: colour science, music licensing, sound mix
- 05
30s + 15s cut-down delivery
Team
- Aleksei V.Director / DOP
- Marta K.Producer
- Tomasz R.Steadicam Operator
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