Brandingbrandinglogomotion identitytech
Nexus Tech — Brand Identity
Full visual identity system and animated brand guidelines for a Luxembourg-based tech startup.
ClientNexus Technologies
Year2023
01 — Task
Design a scalable brand identity that works equally well in print, digital, and motion contexts.
02 — Solution
Modular identity built around a geometric mark with a versatile colour system. Delivered as static assets plus animated versions for video intros and social media.
03 — Result
Brand launched across 6 EU markets simultaneously. Recognised with a Red Dot Award nomination 2024.
Process
- 01
Brand strategy workshops
- 02
Logo design — 3 concepts, 2 rounds of refinement
- 03
Typography and colour system
- 04
Motion identity: animated logo, transitions, social templates
- 05
Brand guidelines PDF + Figma component library
Team
- Jonas B.Creative Director
- Sofia L.Brand Designer
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