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Lumina Audio — 3D Product Launch
Photorealistic 3D product animation for the launch of Lumina's flagship wireless headphones.
ClientLumina Audio
Year2023
01 — Task
Create hero product footage before physical samples were available for a pre-order campaign.
02 — Solution
Full CGI workflow: detailed 3D model from CAD files, photorealistic materials, studio-quality lighting, and a 60-second hero reel.
03 — Result
Pre-order campaign exceeded targets by 3×. The 3D reel was featured on Product Hunt and Yanko Design.
Process
- 01
CAD file intake and polygon modelling
- 02
Material and shader development
- 03
Lighting and environment setup
- 04
60-second animation with camera choreography
- 05
Render farm — 2 weeks render time
- 06
Compositing and colour grade
Team
- Jonas B.3D Lead
- Piotr M.3D Artist / Lighting
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