Socialsocial mediareelssustainabilitycontent
GreenBox — Social Campaign
A 3-month social media video campaign for a sustainable food-delivery startup entering the German market.
ClientGreenBox Delivery
Year2023
01 — Task
Build brand awareness and drive app downloads among 25–40 year-olds in Berlin, Hamburg, and Munich.
02 — Solution
24 short-form videos (15–60 seconds) across Instagram Reels, TikTok, and YouTube Shorts. Mix of lifestyle content, explainer videos, and user-story testimonials.
03 — Result
4.2M impressions, 320 000 new app installs over 3 months. CPA 37% below benchmark.
Process
- 01
Content strategy and editorial calendar
- 02
3 production days per month
- 03
Editing with platform-native formats (9:16, 1:1, 16:9)
- 04
A/B testing thumbnails and hooks
- 05
Monthly performance reviews and content pivots
Team
- Karolina W.Content Strategist
- Aleksei V.Director
- Sofia L.Motion Designer
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